What is a SWOT analysis?

A SWOT analysis is an evaluation of the internal and external environments of a company, organization, or nonprofit.

• Internal factors are generally classified as strengths or weaknesses.  
• External factors are typically considered to either be opportunities or threats.

The four factors together:Strengths + Weakness + Opportunities + Threats,make up a SWOT analysis. 
 

To find information for a SWOT, you will need to analyze articles, data, financial reports and surveys from a variety of credible sources. In addition, you can schedule an appointment with a librarian for further assistance. 

Strengths/Weakness/Opportunities/Threats

Link to Quick MBA